With technology becoming such a huge part of our everyday lives, it means that we have also been seeing a change in the way the company runs. With computers becoming so advanced the way the operations of successful companies have turned off the traditional route and are now upgraded to newer quicker measures.
E-commerce offers companies many easy benefits that make keeping their company afloat much more simpler. Simply things like telling how much inventory is in stock can now be told from by a computer screen using a document automation system. These systems allow the company to compile invoices, packing lists, bill of lading, etc…[1]
As E-commerce is becoming an everyday part of most companies many companies are trying to go above and beyond to adapt new concepts to make their business stand out. Companies are introducing mobile commerce. M-commerce “is about the explosions of applications and services that are becoming accessible from Internet-enabled mobile devices.” [2]
M-commerce allows companies to use mobile devices to conduct their everyday business. With this it leads people to live a more convenient life-style and can get away with carrying around not much more than their cell phone. Mobile commerce is exploding and becoming more and more popular. With the advances in smart phones it is giving the consumer and the company more opportunities to use the advantages of mobile commerce.
One company that I believe has successfully instituted the use of M-commerce in their day-to-day business is Starbucks. The app that allows customers to make purchases using nothing more than a card on their phone, that can be reloaded and scanned, was released in December 2011. By April 2012 the app had gained such momentum that it reached 42 million mobile payment transactions.[3] I think that this is a prime example of the impact mobile commerce can have on consumers. Consumers like convenience and that is what this app offers.
[1]http://en.wikipedia.org/wiki/Document_automation
[2] http://mcom.cs.cmu.edu/
[3]http://www.mobilecommercedaily.com/2012/04/11/starbucks-reaches-42m-mobile-payment-transactions-as-app-gains-momentum
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